Maternity care shouldn’t reset every time she moves.
MaternityLink™is a continuity infrastructure layer designed to maintain a continuous maternity record across NHS, private, and employer-funded care settings.
MaternityLink is a continuity infrastructure layer designed to maintain a continuous maternity record across NHS, private, and employer-funded care settings.
The problem
Maternity care is delivered across multiple independent providers, including hospitals, GP practices, community midwifery teams, private clinics, and urgent care services.
Each provider often holds only a partial view of a woman’s maternity journey.
This fragmentation can lead to:
- repeated history-taking
- inconsistent visibility of clinical concerns
- loss of continuity during transitions between services
- reliance on patient recall during escalation
The result is not a lack of care, but a lack of continuity across care.
Every year in the UK, over 700,000 women navigate a maternity system that was never designed to follow them. When a pregnant woman changes GP, moves borough, switches hospital trust, or crosses into private care, her clinical record stays behind. Midwives re-take histories from scratch. Red flags get missed. Birth preferences are ignored. The system resets — and she pays the price.
The Cost of a Broken System
STAT 1: Black women are twice as likely to die in childbirth than white women in the UK — MBRRACE-UK 2025
STAT 2: 90% of women who died had identifiable gaps in their care continuity — MBRRACE-UK Confidential Enquiry
STAT 3: £1.3B estimated annual cost of maternity clinical negligence to NHS England
STAT 4: 545K+ babies born in the UK every year — each pregnancy a potential gap in care
“A system that doesn’t know a woman can’t care for her.”
— Dr Jacqueline Bamfo, Consultant Obstetrician, Bedfordshire Hospitals NHS Foundation Trust
WHY THIS MATTERS
Continuity of information is fundamental to safe and effective maternity care.
When clinical information is fragmented across providers, care decisions may be made without full visibility of previous interventions, evolving risks, or concerns raised over time.
These gaps become most visible during urgent assessment, escalation, and transitions of care.MaternityLink exists to preserve continuity of clinical context across those transitions.
What is MaternityLink
MaternityLink is a continuity infrastructure layer for maternity care.
It enables a continuous, longitudinal maternity record to remain visible across healthcare providers involved in a woman’s care journey.
Rather than replacing existing clinical systems, MaternityLink supports continuity between them. The platform is designed to reduce fragmentation across NHS, private, and employer-funded care settings.
CORE SYSTEM CAPABILITIES
MaternityLink operates as a continuity layer across maternity care systems, enabling consistent access to maternity-relevant clinical information across providers
1. Maternity Continuity Record
A longitudinal maternity record that consolidates clinically relevant information across care settings, ensuring continuity across NHS, private, and employer-funded services.
2. Cross-Provider Clinical Visibility
A structured system that enables authorised healthcare providers to access up-to-date maternity information across services, reducing fragmentation between care episodes.
3. Structured Clinical Context
Documentation of key maternity-related information including clinical history, concerns raised, and care decisions, maintained in a structured and traceable format across providers.
4. Continuity Intelligence Layer
A system that highlights relevant changes in clinical data over time, supporting clinicians in identifying trends, escalation signals, and continuity gaps.
5. Secure Emergency Access
Controlled access to essential maternity information in urgent situations where the patient may be unable to communicate, ensuring continuity of critical clinical context.
Not a traditional maternity wellbeing benefit
Continuity of information is fundamental to safe and effective maternity care. When clinical information is fragmented across providers, care decisions may be made without full visibility of previous interventions, evolving risks, or concerns raised over time. These gaps become most visible during urgent assessment, escalation, and transitions of care. MaternityLink exists to preserve continuity of clinical context.
The best solution for your employees
Most employer offerings sit outside clinical systems and focus on wellbeing support, coaching, or access to services. MaternityLink instead addresses the fragmentation between NHS, private, and employer-funded care by ensuring a woman’s maternity history, clinical concerns, and care progression remain consistently visible across providers. It is the only solution focused on continuity across providers rather than standalone support services.
MaternityLink is a continuity infrastructure platform designed to reduce fragmentation across maternity care pathways by ensuring a woman’s clinical history, concerns, and care progression remain visible across providers. For employers, this means supporting pregnant employees through a more coordinated and continuous maternity care experience — not simply adding another standalone support service.
Employers
Support continuity across maternity care pathways for employees.Most maternity benefits stop at policy. MaternityLink is the only platform that follows a woman clinically — through every hospital, every midwife, every care setting. For employers, this means reduced absence, higher retention, and a demonstrable duty of care for every pregnant employee — including the women most likely to be failed by existing systems.
NHS & Public Healthcare
Support continuity across existing maternity systems. Your patients arrive with a complete, consented record. No chasing paper. No re-taking histories. No gaps between what happened in triage last Tuesday and what the GP knows today.
Private Healthcare Providers
Improve visibility of maternity information across services.
Your clients choose private care because they expect a higher standard. MaternityLink ensures you can deliver it.
When a woman arrives at your clinic, she arrives with a complete, consented maternity record — her full clinical history, previous concerns, test results, scan reports, and care decisions. No re-taking histories. No chasing NHS records. No gaps between what happened elsewhere and what you know today.
For independent midwives, private hospitals, and fertility clinics, MaternityLink means every client interaction starts from a position of complete clinical context. You spend less time gathering information and more time delivering the care they came to you for.
Why MaternityLink Was Built
MaternityLink was developed from direct experience of fragmentation across maternity care pathways, where critical clinical information is often lost during transitions between providers.The platform was created to address continuity at infrastructure level rather than through standalone support services.
